GTM at Syft Data
I help companies figure out who might need their product, how to start a useful conversation with them, and whether those conversations actually turn into customers.
From Los Angeles, living in San Francisco.
An engineer who found his way into the customer conversation.

Hi, I’m Nabeel. I’ve always broken things just to build them again. As a kid it was alternate LEGO builds, as a teenager it was fixing shitbox Miatas, and by college I was looking for the next thing to take apart. Software felt like the obvious next step in my life’s motif.
I became a software engineer straight out of university, right as ChatGPT started taking over the world. I was writing slow code and mending it with AI, until eventually I was barely writing any code myself. I lost my love for the game. They sold me on being a problem solver, but most days I was just reviewing what AI wrote.
Things changed when I started working with customers. They kept bringing me problems that no off-the-shelf solution could fix. And I didn’t always know the answer. The search, the frustration, the trial and error all returned. The same feeling that programming used to give me, I now get by increasing shareholder value. Jk, I get it by seeing my work show up in someone’s actual results.
So that’s how I ended up doing GTM at Syft Data. I realized engineering never actually left. I still have to understand how things fit together and test my assumptions. These days, that means helping companies figure out who might need their product, how to start a useful conversation with them, and whether those conversations actually turn into customers.
I couldn’t have mapped out a career from fixing Miatas to building outreach systems, but it’s been the same thing every time: I like getting involved enough to understand why something isn’t working, and having the room to do something about it.
How I approach the workI help companies figure out who might need their product, how to start a useful conversation with them, and whether those conversations actually turn into customers.
My own sequencer, a project I’m building alongside the work that keeps giving me ideas.
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